Aesthetic Medicine Trends 2024 - Market Trends 2024

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with meaningful consumer insights.

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Patient expectations and purchasing behaviour are in constant flux. Their decision-making process for selecting aesthetic procedures, along with what influences these decisions, is dynamic and affected by factors including age, gender, and where they live.

Aesthetic medicine
consumer insights

As younger and more diverse patients continue to enter the aesthetic market, it is imperative for the industry to stay ahead of their preferences, motivations, information sources, and actions to ensure effective engagement with them.

Worldwide, real patient data

With our over 40,000 contacts with an active interest in aesthetic medicine from around the globe, Karma is perfectly poised to address this information gap and help aesthetic medicine providers and manufacturers identify patient motivations, concerns and buying behaviours, enabling them to make informed and relevant marketing decisions.